Fine jewelry house digital experience
Mercury Armenia
- Web design
- Editorial art direction
- Appointment UX
A live AXIS demonstration for Mercury Armenia, presenting the house, curated collections, craftsmanship, private appointments, and its Yerevan boutique in a restrained editorial journey.
The challenge
Fine jewelry needs space for atmosphere and detail while keeping collection enquiries and private appointments easy to find.
The approach
The demonstration pairs editorial collection storytelling with clear paths to request details, explore custom work, and plan a boutique visit.
What was built
A responsive fine-jewelry demonstration with multilingual navigation, an appointment flow, collection highlights, and boutique information.