TECHNICAL SEO
The technical foundations of a multilingual website people can find
A clear checklist for localized URLs, useful translations, canonical tags, hreflang, sitemaps, and consistent navigation.
Adding a language selector does not create a multilingual search experience. Each language needs a stable, crawlable page with useful content and clear relationships to its alternatives.
Give every language a durable URL
Use a consistent structure such as /en/ and /hy/. Let search engines and people reach each version through normal links instead of relying on browser settings or client-side replacement.
Each localized page should describe itself with the correct language and text direction, and should remain readable when JavaScript is unavailable.
Align canonical and hreflang signals
A translated page usually points its canonical tag to itself. Hreflang then connects equivalent pages across languages, including a sensible x-default destination.
Keep these relationships reciprocal. A sitemap can repeat the same language relationships and make large sets easier to discover.
Translate meaning, then maintain it
Useful localization adapts wording, calls to action, metadata, and examples—not only navigation labels. Avoid publishing thin machine-translated pages solely to capture queries.
When content changes, update every version that presents the same claim. Dates, links, structured data, and navigation should remain consistent with the visible page.